Jim Nieters, Yahoo Inc.
Gesche Joost, Design Research Lab of Deutsche
Telekom Laboratories, Berlin
Heather Cassano, Yahoo Inc.
We as researchers and designers want to design products that change the world—to engage in strategic design. Often though, designers and researchers are stuck with incrementalism: Designing minor new features presented by another group for UX to design (whether the UX team agrees with this direction or not). Perhaps we find ourselves in work routines that do not provide space to think differently. This course gives you the tools to innovate, and align multi-disciplinary teams around your ideas. Attendees learn how to lead workshops that foster collaboration, trust, and free expression. These workshops enable intensive brainstorming, purposeful play, design, user testing, and rapid iteration. Learn how innovative companies, such as Deutsche Telekom Laboratories and Yahoo Inc. identify, design, and bring great products to market.
A version of innovation workshops has been delivered throughout Yahoo! and at Cisco Systems, and elements have been delivered as a keynote address at Human Factors in Telecom 2008. Innovation workshops have also been delivered at the Design Research Lab of Deutsche Telekom in Berlin, which is the Innovation Center for Deutsche Telekom AG (including T-Mobile).
Learn how to:
This course enables designers, researchers, managers, product managers, engineers, students, and educators to solve design challenges and rapidly gain alignment across organizations. It requires no prerequisite background. It is designed for anyone who wants to work collaboratively and creatively, for those who want to identify, design, and deliver ideas that change the way people interact in a domain.
Learn how to build a culture and a process that can support innovation, and review requirements for moving UX to a position where it has an equal voice with other disciplines. Innovation Workshops are a key ingredient.
Attendees will practice conducting a shortened version of an innovation workshop to solve a predetermined challenge. During each part of the workshop, attendees receive an introduction and lesson on how to perform an exercise, after which attendees practice each exercise. The instructors then debrief the class on key lessons in facilitating this section of the Workshop.
Attendees also learn key principles for facilitating groups through an extended workshop. They learn to handle the types of difficult situations that often arise.
Jim Nieters is Director of User Experience Design in the in the Marketing Products Division at Yahoo! Inc. He is responsible for design innovation for Yahoo Search Marketing and Apt from Yahoo—www.apt.yahoo.com)! He has taught the principles of this course in many companies. Jim writes a regular column on User Experience management, and is invited regularly to speak at companies, universities, and conferences on innovation and leadership of UX.
Dr. Gesche Joost is the head of the Design Research Lab at Deutsche Telekom Laboratories in Berlin and professor at the Technical University of Berlin. As senior design researcher, she is in charge of all design-driven innovation R&D at DAX in Germany. Working closely with Stanford University, she researches and teaches design theory. Her current research topics are Interface and Interaction Design, Gender and Design, and design-driven innovation. She holds a PhD in Rhetoric and a Masters in Design. She has published books on the “Image-Language” of A/V media and “Design as Rhetoric.”
Heather McIntosh Cassano has been working in User Experience for over twenty years. She is currently Senior Director of User Experience at Yahoo!, and runs a large, global design team responsible for the design of all Advertising, Publishing and Consumer Ad products across Yahoo! Previously, Ms. Cassano was a Staff User Experience Designer at Google leading design projects for social networking and client service products. She has also worked at Symantec, Sun Microsystems, Hewlett Packard, Lotus, Microsoft, Digitas, and others. Ms. Cassano is an Adjunct Professor at UCLA since 2003 in the graduate psychology department, teaching User Experience Design.
Websites:
http://www.jimnieters.com
http://www.geschejoost.org/
http://www.heathercassano.com